Kathleen White is the new marketing and public relations manager for Loretto. She is responsible for producing and managing strategic marketing and public relations initiatives across multiple channels to promote the work of Loretto and its 19 programs and services.
White has previously served as a SUNY Oswego faculty member, teaching courses in public relations writing, media management, event planning and public relations strategy for the School of Communication, Media, and the Arts. Before that, she was the director of creative content and strategy for CinSyr Creative Group, a marketing agency based in Syracuse. She has also worked in sales for both Reliant Pharmaceuticals and NewsChannel 9.
As the marketing and public relations manager, White will work closely with Loretto’s Chief Marketing Officer Julie Sheedy, to strategically implement external marketing and public relations activities that communicate the mission and vision of Loretto and its strategic goals. Some of her responsibilities include media and third-party partner management, content curation, social media strategy and the strategic use of disruptive technologies to promote the Loretto brand.
“Kathleen brings a wealth of in-depth experience to this position with a unique perspective, having been an instructor of public relations at SUNY Oswego, in addition to working in various progressive PR roles on both the agency side and in higher education, among others. She brings an enthusiastic passion for writing and storytelling from her foundation, starting in TV broadcasting that will be pivotal in continuing to grow the positive reputation of Loretto in the region,” said Sheedy.
A native of Syracuse, White is thankful for the opportunity to work for a brand that has meant something to her family. “I have family members who have worked at Loretto, and I recently had a loved one receive care here, so it is a special place for me and my family. I look forward to communicating on behalf of Loretto, where caring is core to its mission and values.”
White earned a bachelor’s degree in English and an MBA from Providence College in Rhode Island.
She lives in Syracuse with her husband and three children. She enjoys reading and volunteering in her community as an advocate and teacher in her spare time.