Crouse Health Ranked as One of Nation’s 30 ‘Most Trusted’ Healthcare Brands

Survey based on input from more than 25,000 U.S. household healthcare decision makers

Crouse Health has been ranked as one of the 30 most-trusted healthcare brands in the United States according to a just-released research report published by Monigle, an independent healthcare consulting company.

Crouse is ranked 26th on the list.

Now in its sixth year, Monigle’s “Humanizing Brand Experience” study examines how healthcare systems throughout the country are enhancing the patient experience to meet the ever-changing healthcare landscape.

The report draws on research from more than 25,000 healthcare consumers who evaluated 207 brands across 64 markets to identify the strongest healthcare experiences in the nation.

All health systems in the report were evaluated using Monigle’s Humanizing Brand Experience framework, which asked consumers to share their perceptions across a range of emotional, intellectual and behavioral drivers. Using their feedback as a guide, brand scores were then calculated as a composite based entirely on consumer perceptions, adjusted by market.

The research looked at:

• what consumers see and hear from a brand, including its ‘buzz’, aesthetics and environmental spaces

• what consumers associate about a brand, including its employees, outcomes and transparency

• the emotional connection a brand builds with consumers, including a sense of security and confidence

• how a brand builds engagement with consumers

“Trust is such a key foundational element in healthcare and it is gratifying to be recognized and listed among industry leaders,” says Crouse President and Chief Executive Officer Seth Kronenberg, MD. “This is validation that our dedicated focus on ‘every moment matters’ is making a difference for our patients, their family members and our community.”

Crouse Health is a nonprofit organization serving Central New York. In operation since 1887, Crouse is licensed for 506 acute-care adult beds and 57 bassinets, and serves more than 23,000 inpatients, 56,000 emergency services visits and more than 600,000 outpatients a year from a 16-county area in Central and Northern New York.