Loretto has new marketing director

Julie Smith

Loretto has promoted Julie Smith to marketing and communications director.

Formerly marketing and communications manager, Smith started at Loretto in September 2020. She holds a Bachelor of Science degree in business management with a concentration in marketing and a minor in communication and journalism from St. John Fisher College. Smith resides in Liverpool.

“Julie has led several strategic marketing campaigns for our recruitment efforts, effectively grown our social channels and managed all successful employee events. She is an incredible asset to her team and I am excited to see her continue to grow in this leadership opportunity!” said Julie Sheedy, chief marketing and engagement officer at Loretto.

Smith is a recent graduate of Loretto’s Leadership Academy. Her new role involves strategically developing and implementing marketing programs, driving recruitment and retention efforts, enhancing social media presence, managing employee events and sponsorships, promoting employee engagement and communication, and supporting Loretto’s reputation, mission and strategic growth.